exemplary express: Perfect Skin Protection Magazine Launched on Apple Newsstand ...

Aloha, SunEscaper!

Escaping The Sun In Style? is happy to announce that a new magazine, Perfect Skin Protection, is now available on the Apple Newsstand. Perfect Skin Protection can be downloaded to iPads FOR FREE by going to the Newsstand icon on your iPad, Health & Fitness category, and finding the title or by using this link: http://bit.ly/SRrvV0.

Perfect Skin Protection Magazine debut issue

Published by the SunAWARE International Foundation, Perfect Skin Protection brings together leading dermatologists, anti-skin cancer organizations, educators, health and beauty experts, product manufacturers and cancer survivors to provide parents, teachers, coaches, daycare providers and anyone else caring for children and family with the best and most up-to-date advice on skin protection with an emphasis on sun protection.

?At its most basic, skin care is about protection,? said Mary Mills Barrow, founder and executive director of SunAWARE International Foundation, publisher of Perfect Skin Protection. ?By bringing together experts in various specialties, we make the point that sun protection is a fundamental element in any lifestyle, for any age group and for any skin color. Our expert contributors provide up-to-the-minute tips, advice and information on all areas affecting skin protection for the entire family.?

An estimated 3.5 million skin cancer cases are diagnosed in more than 2 million people in the U.S. annually, and it is the fifth most costly cancer to treat overall. ?And these statistics and others can?t account for the human suffering and lost productivity that result from this almost entirely preventable disease,? Barrow added.

ETSIS?s CEO Devra Wathen, a basel cell carcinoma survivor, skin care junkie and fervent sun protection advocate, was invited to share some of her expertise on the growing microtrend of sun protection and it?s expansion from just skincare products to apparel and accessories. Her history with skin cancer and her own personal need for better sun protection gave birth to a passion project that became the ETSIS Hat?the only true anti-aging hat that protects the face and neck with versatility, function and fashion.